Are You Willing To
Take One Simple Step To Propel Your Book On Its
Way To Becoming a Bestseller?
A
Good Friend Of Mine Asked Me The Best Way To Get A Ton Of FREE
Publicity And More Sales For His New Book ... Here's
What I Told Him:
From: Shaun Pearce
Date:
Dear Author,
You've packed the final draft of your manuscript in a
large padded
envelope and shipped it away for publication. Breathe a sigh of
relief and pat yourself on the back. After months (or maybe years) of
researching, writing, editing, and tweaking, your book is now ready
to hit the shelves – or the Internet if you're
producing a Kindle or
e-book edition.
Your hard work is now done, or
is it?
Years ago, when writing a book meant just that
– writing it, you
could happily sit back and let your publisher take care of the rest.
When I wrote my first
book, Focus on Freight
[ISBN 071102345X] for Ian Allan Publishing back in 1994,
that's all I had
to do.
Not so
today!
These days there are still a lot of things to do
before your book
appears in print. Your “to-do” list may range from
launching a
social media platform, to getting endorsements, figuring out how
you're going to earn an income during the book signing tour, and creating a book trailer.
A book trailer? What's that?
Put simply, a book trailer is a promotional video.
Think of it as
a commercial for your book. Book trailers are a fairly recent
addition to the world of publishing, and are important to readers
these days. People watch them when they appear on Amazon or YouTube,
and for books they don’t know much about, the trailer often
influences a decision to buy.
What can a book trailer do for
your book?
It can:
Create intrigue and initial buzz
Arouse people's curiosity and get them interested in
your book
Introduce readers to your book in a way that cannot
be done traditionally
Let you target potential readers who
would not usually visit a book shop
Provide a tool that fans can use to spread the word
about your book via social media and networking sites like Facebook and
Twitter
The video can go “viral” and get
thousands upon thousands of potential readers interested in your book
without you having to do any more work or spend any more money. How cool is that!
Plus, if your book is available online, you can direct potential
buyers straight to the website – while their
interest is still
high.
What does a book trailer look
like?
Here are a couple of book trailers I made
recently:
How long should a book trailer
be?
Some social media gurus say you should limit your book
trailer to
30 seconds – like a TV commercial. They argue that most
modern
attention spans would not last longer than that. In some
circumstances they may be right. Generally, though, up to about two
minutes is fine – after that people's attention
starts to wander.
How much does a book trailer
cost?
If you (or your publisher) has a big budget, and want to
get
actors to act out the scenes from your book and throw in a lot of CGI
effects and a celebrity voice over,
you can probably get one done for $5,000 – $10,000 USD,
and I can certainly advise you if you want
to go down that route. Please contact me via the contact
form and we
can discuss this further.
On the other hand...
If you're a self publisher, or you're having to foot the bill
yourself, I can put a perfectly respectable book trailer
together
for you for just
$199.97Special
introductory price only
$99.97 USD
For that price you get:
A short video (up to 2 minutes long) suitable for
uploading to video sharing sites
Stock photos, library footage, graphics, and/or
content you have provided, all professionally researched, scripted and
edited together *
Music and/or voice-over, and sound effects if
appropriate
A web page URL or "Available now from..." at
the end of the video
Up to one revision/ re-edit if required
The benefit of my more than 20 years experience as a
professional video maker and editor (check out my CV/resume here).
What do I need to do now?
Simply click
the button below to get the process started. A deposit of just
$50 gets the ball rolling - the balance is due on
completion. Payment is via PayPal, so you know your payment is
secure. Your deposit secures the introductory offer, even if
I
put the price up before your video is complete.
We'll then discuss some ideas for the the video before
production begins. As no two book trailers are ever identical, it's
important that we both understand exactly what you have in mind, and
whether it is possible within the limitations of this offer.
Incidentally, your
deposit is fully refundable if you (or I) should decide
not to go ahead with the project before production starts.
Special limited bonus
For a limited time only, I'll also upload your video to your
YouTube channel (and set it up if you don't already have
one) and
blast its link to 20 social networking sites sites
Plus..
I'll tweet
it to my growing number of followers on Twitter.
All at no
additional charge.
Yes please! Create
my video for the special
introductory
price of
just $99.97 USD. I'll pay a fully refundable deposit of $50
now, and the balance when the video is delivered.
Here's to a
flood of sales and reprints!
To your success,
Shaun Pearce
PS. I don't intend to do many book trailers at this low
price, and
when I've got a few more examples and testimonials, I'll be putting
the price up to $199.97 USD. Don't
delay! Get in now while the price
is still low.
Please note: Very long or highly complex books, such as
cookbooks and textbooks, may present challenges that require
additional fees. I'll discuss this with you fully before production
begins.
*Some royalty free music, sound clips, sound
effects,
video clips, photographs. graphics etc. may be considered premium
content and subject to additional charges which must be agreed before
the start of production.